July 2018 Creator Letter | 5 Priorities Update

July 2018 Creator Letter | 5 Priorities Update


Hi everyone Since the beginning of this year,
I’ve been publishing a quarterly letter and now, I’m doing a
video version to accompany it. As I laid out in my first quarterly letter my five priorities for 2018 are: more transparency and communication, supporting your success, giving people more ways to engage, transparency and tightening our policies, and learning and education. Before I give you an update
on each one of them, I want to say YouTube continues
to grow at a healthy rate: We just reached 1.9 billion
monthly logged-in users and that doesn’t even include the logged-out users! We also saw the number of creators
earning five figures a year increase by 35 percent,
and the number of creators earning six figures increase by 40 percent. Priority #1: More transparency and communication This year and going forward, we have the goal of communicating more with creators. We’ve made a conscious effort
to respond faster and more frequently on social media. We are on track to answer over 600 percent more tweets
through our official handles than we did in 2017. And in the past few months,
we have reached over 30 percent more users. In order to reach
the largest number of creators, we’re now delivering
the most relevant information in YouTube Studio, because we know
this is where creators go to see their video stats. The new dashboard delivers
key information updates along with performance about
your latest videos in one, easy-to-find place. Priority #2: Supporting your success This year at VidCon,
we shared some exciting new products designed to grow and strengthen your communities
and give you more ways to earn revenue in addition to ads, including: Channel Memberships, so that viewers
can pay a monthly recurring fee of $4.99 to get unique badges, new emojis,
Members-only posts and other perks. And merch! We’ve also joined forces
with Teespring so creators can choose from over 20 merchandise items
to customize and sell via a shelf on their channel. We’ve also been working hard
on brand safety and making a lot of progress
bringing advertisers back to YouTube. I’ve met with the biggest brands in the world
to share your incredible stories, and we are seeing a lot of positive results. Priority #3: Giving people more ways to engage We’re excited about building communities
with YouTube and are seeing great engagement. Overall, engagement, such as likes, comments
and chats on YouTube, grew by more than 60 percent
in the last year. We’re working to help you engage
with your community more with improvements to our Community features. Community lets you move beyond video
to GIFs, pics, polls, text. These community posts now
run across YouTube, not just on the community tab. And every day, we have over 60 million users
click in and engage with Community posts. We’re also seeing tremendous live engagement,
with a 10X increase in the watchtime of live
over the last three years. We also launched Premieres
to allow creators to debut pre-recorded videos as a live moment on YouTube. And we’re also working to expand Stories,
a simple way of posting videos without editing or post-production. Priority #4: Tightening and enforcing our policies We recently announced
our new Copyright Match Tool, which is designed to find
copies of your content when it’s been uploaded
by other channels. This is a great complement
to the range of copyright tools we provide and it will help
more creators guard their hard-earned creative. Priority #5: Learning and education I’m thrilled to announce
a new initiative called YouTube Learning. We’re investing to support
education-focused creators and expert organizations
that foster high-quality learning content. We do over a billion views a day
of learning content on YouTube. Every day I hear stories
of what people around the globe learned on YouTube
and these stories never cease to amaze me. So, thank you for everything you do
to make YouTube an incredible place for diverse voices and ideas. All of you are building the next generation of media, and I’m humbled by the amazing videos
and communities that you have created. Until next time.

100 thoughts on “July 2018 Creator Letter | 5 Priorities Update

  1. My first time watching YouTube was great you get to upload anything you loved
    2017-2019
    Why am I not getting paid I spend hours working on it

  2. Don't forget about censoring anyone who speaks the truth and your also on track with promoting all the filth and lies of the new world order.

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  5. I have a tip that will really help you! Make videos, asking and solving people's problems, so they will really like your channel! And pay attention to the comments, they will help a lot! 💖🎂💖

    Good luck with the Channel!

  6. YouTube ads should be based on veiws, likes, and dislikes not the content. Do companies want their ads on a video with 10 thousand dislikes and 100 likes or a video with swearing that has 10 thousand likes and 100 dislikss

  7. Ojala y la desmonetizen lololololololol xd venganza $&#_##^$€=:÷€$:#_$;#*$£😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡😡👎👎👎👎👎👎👎👎👎👎👎😡😡😡😡😡😡

  8. Why are there so many spanish comments, isnt there like a location thing that should fix that, or at least have translations

  9. Te odio porque no monetizas el canal de doc tops es el mejor canal de todo youtube ahora que falta que quiera sacar el canal de toxomoroxo? Hija de p*** todos te odiaaaaaamos!!!

  10. 🤢🤢🤢🤮🤢🤮🤢🤮🤢🤮🖕🖕🖕🖕🖕🖕🗑🗑🗑🗑🗑💩💩💩💩💩💩👎👎👎👎👎👎👎👎🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮🚮

  11. No me jodas, yo hiva a comentar creyendo que era él único que habla español y hay mas comenterarios en español que en ingles :v

  12. Mhmm im sorry but thats not true at all, you all need to make your bots better with copyright tools and monetizing ones as well. u should put a time limit to copyrighted music , so ppl who make original content, but show only a little part of the music and unfortunately lose all the money that comes with the effort of uploading the video. This isn’t a hate comment, just some suggestions to make YouTube a better place for the creators and spectators as well 🙂

  13. Hi i want to tell you that this is not transparent that is censore the the things are not Nice for an entreprise calles google and the us

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