How to Create The BEST Script on Youtube (and increase watch time!)

How to Create The BEST Script on Youtube (and increase watch time!)


What is up, everyone? Welcome back to my channel. In today’s video I want to teach you my step-by-step
tips and tricks on how exactly I organize the flow of my videos and my scripting in
order for me to increase my watch time, increase my subscriber rates, and overall increase
my engagement rates. So, if you like the way that I organize my
videos and you want to learn how to do it too, then keep on watching. Now, before I spill all of the beans on my
tips and tricks, something that you really need to know about succeeding on YouTube is
that watch time is king. What I mean by this is that if you want to
succeed on YouTube, you need to make sure that your watch time is as high as possible
because the higher the watch time shows to YouTube that people are actually really engaged
while watching your video. At the end of the day all YouTube cares about
is pushing videos that are engaging. That’s why you not only have to create quality
content, but the way that you script or the way that you flow your videos is equally as
important. That’s why in today’s video each tip and trick
that I’m going to share with you is really to help you boost that watch time so that
your audience will watch until the end. That said, let’s just dive right into tip
number one, and that tip is to keep your introductions short. Now, if you are familiar with my channel you’ll
notice that a lot of my recent videos, I dive right into the first point as soon as possible. I don’t spend a lot of time introducing myself,
asking people to subscribe to me, asking people to put on their notification bells. I just dive right into the point. The reason why I do this is because when I
actually look at my YouTube analytics and I look at my audience retention report, which
is basically a tool on YouTube that exists to show you where exactly people are dropping
off, I noticed that a lot of people were dropping off because my intros back then were way too
long. That’s why since then I have corrected my
mistake and now I don’t spend too much time on my intros and I give people exactly what
they want, because at the end of the day you need to realize that people don’t care if
you ask them to subscribe to you. They don’t care if you ask them to hit the
notification bell. What they’re there for is to get the information,
so if you are spending the first few minutes of your video talking about yourself, talking
about your life, begging someone to subscribe to you, they’re probably not going to. At the end of the day you really need to realize
that people will subscribe to you if they like your content. So that’s why you need to dive into that content
right away. The second tip that I have for you when you
are scripting your videos or organizing the flow of your videos is to tell your audience
right from the get go exactly what they’re going to learn. What you need to realize is that nobody likes
to waste time, so if you are honest right from the beginning and tell someone, “In this
video today you’re going to learn blank,” they have a higher chance of sticking around
because they know exactly what they are opting into. What I mean by this is that most people here
on YouTube do not have a lot of patience, meaning that they’re not going to spend 10
minutes watching your video if they have no idea what they’re in for. Not only this on YouTube, it’s a very competitive
space. There are tons of content creators that are
doing the exact same topic as you, so in order for you to stand out you need to be able to
really clearly communicate what exactly your audience is going to get out of watching your
video within at least the first minute of having your video on. The third tip that I have for you is to make
your videos step-by-step and easy to follow. Now this piece of advice is specifically really
helpful for those of you who post educational content just like me. What you’ll notice in pretty much all of my
videos, my videos are organized in a way where it’s step-by-step. I walk you through tip one, tip two, tip three,
and on top of that I put text to psychically show you where we’re at in the video. By structuring your videos this way and also
visually showing people where they’re at, it’s going to be decrease the chances of your
audience feeling lost or frustrated and it will also help them follow along a lot easier
when they’re going through your content. Now, the reason why I have implemented this
tip and tactic into my own videos is because I myself as a viewer, when I’m watching another
YouTuber’s video and there’s no clear structure or path I often lost my patience and I click
out. Now, maybe it’s just a personal preference
so I’d love to know. Leave a comment below and let me know what
you think or if that’s the same for you because for me, when I ask my audience or when I listen
to feedback, most people in my community really enjoy having a structured video so they know
that they’re not wasting time with me. Let me know. Now, the fourth tip that I have is a personal
rule of thumb that I follow, and that is I always make sure that my videos aren’t over
15 minutes long. The reason why I set that as a rule of thumb
for my channel at least is that I notice when my videos are longer than that my watch time
tends to dramatically go down. I’m pretty sure that’s because most people
don’t have the patience to watch a 15-plus minute video unless it’s like a Shane Dawson
series or something. That being said, to add on to that, if you
want to make sure that your videos don’t exceed 15 minutes, just try your best not to cram
too much information for your audience. You don’t really want to overwhelm your audience
too, too much. Now, in the beginning and even to this day
what I do is I actually physically script out my videos. Now, if you want to learn more about that,
make sure you click this video right here, but for now what you need to know is that
when you at least have an outline or you have a bullet point list or you have a full script
of what you’re going to say, you’re going to be able to control the timing of your video
a little bit better versus just free styling when you’re on-camera. Now, what I notice is that people tend to
have a love/hate relationship with scripting, but personally for me what works is at least
having a bullet point list or an outline of what exactly I’m going to say in each video
because if I don’t and I freestyle on-camera with no outline at all, I have a tendency
to overshare, ramble, and all these things that end up making my video be a lot longer
than it needs to be. On top of that, when you’re editing your videos,
really look at each piece of content that you’re sharing and ask yourself is this really
relevant? Does my audience actually benefit from this
because a lot of times as content creators we end up putting unnecessary information
in videos, so just make sure that you’re trying to have your videos to be as concise as possible
without you sharing unnecessary information. Moving on to the fifth tip that I have for
you, and that is to make sure that your audience doesn’t know that your video is ending. Now, what I mentioned earlier in this video
is that when I was looking at my YouTube analytics, specifically my audience retention report
where it shows you when people are dropping off, not only where people are dropping off
in the beginning of my video, but they were also dropping off at the end. When I really looked at when they were dropping
off, what I realized is that people would drop off when I would say things like, “That’s
it guys,” or, “This is my last tip,” or, “That’s the end of the video.” When you say words like that people will automatically
assume that the video really is over and click out. That’s why if you still have information to
share, even if you’ve given your last piece of advice, make sure you’re not using words
that are signaling to your audience that the video is pretty much over. What I’ve been experimenting on my channel
is that I just keep going, which leads me to my next tip, and that is to keep your end
screens in your video while you’re still talking. Something that I used to have on my channel
was a branded end screen template that would play automatically at the end. But when I was looking at my analytics, everyone
would have dropped off before that point, which would prevent people from actually watching
the other videos that I was recommending. That’s why what you’ll notice in my most recent
videos, I’m always pointing the end screens while they’re running. I’m still talking while the end screens are
rolling in order to show my audience that the video’s not over yet, but it pretty much
is, so make sure you check out these two videos right over here. This has significantly helped me in terms
of gaining audience retention. Now, if you really want to see this tip live
in action, all you have to do is stick around till the end of this video, but anyways, the
next tip that I have for you that has really helped me and that I’ve been recently implementing
is teasing your next video. What you’ll notice recently that I’ve been
doing on my channel is that when the video is ending I’m letting my audience know exactly
what they next video will be. That has actually really helped me increase
my views for that next video. Now, obviously to successfully implement this
tip you need to be really organized in terms of your content calendar. For me, I have already planned out all the
videos that I’m going to be posting for the month. That’s why it makes it really easy for me
to tell my audience exactly what they’re going to be expecting in the next video. Personally when I start saying that near the
end, especially while the end screens are still rolling and when the audience doesn’t
really know that the video’s actually ending, it has really significantly helped me increase
the views of my future videos. Now, speaking of future videos, if you love
this tip that I gave you on how to really organize the flow of your YouTube videos,
then make sure you hit the notification bell because in the next video I’m going to make
you put it in practice by teaching you how to be more confident on-camera for YouTube. Now, if you want to learn more about social
media, business, and life in general, make sure you really check out these two videos
right here. See what I’m doing? I’m putting everything I’m teaching you in
action. Anyways guys, I hope you guys have a great
day, a great week, and a great life, and I’ll see you in the next one. Bye guys.

100 thoughts on “How to Create The BEST Script on Youtube (and increase watch time!)

  1. Glad I discovered you! I’ve been following Sunny for a while, and learned so much. I love your new fresh perspective on YouTube and Instagram.

  2. Thank you so much!!!! Omg you’re the best on YouTube ! Drinking your words like God’s water 🙂 Thanks Vanessa !

  3. These tips and scripts are totally awesome. I am definitely sure that when I use and implement this, my YT channel will grow and my videos will reach to a lot of people who want to be in the same industry as me. Affiliate marketing is for people who are not afraid to experience new things. My YT channel is one of the many other ways I promote my online business so, this is definitely a must try.

  4. I am SUPER EXCITED about starting my channel. I've been watching your videos since January ever since I saw it on my suggested videos. I have been writing down how-to organize the videos, started using your suggested apps and such… I'm scare-cited 😩 I can't wait to start and I'm scared to start too but anyways that doesn't take away from how excited I am about starting my channel soon.

  5. The whole video is perfect! Perfect scripting and well planned out! I'm thoroughly engaged throughout your videos! Learned so much today! You're really my role model, Vanessa! I'm doing alot of info based video like yours and trying to improve my retention rate! ❤️❤️❤️ from SuperMomTV

  6. Great video. You're the first youtuber I've had to change the playback speed to be slower instead of faster lol

  7. ¡Suscribed! You nailed it Vanessa…I loved Sunny's video on tips for scripting Youtube videos but yours is…¡another level! I also have the same problems to retain the audience at the beginning and at the end of the vid, so your tips help me a lot. You're cute. Bye 😉

  8. For instructional videos I write a script verbatim first, or as I'm editing the video. I don't show my face, so the video at each moment needs to match the narrative. By writing an exact narrative, I can be sure all essential info is included. See my video on "What Should I Grow in my Vegetable Garden" or "DIY air filter" as an example.

  9. well this is a great load of advice, but this doesn't apply to a lot of videos, this only applies to videos that are like yours, so would you consider posting a video on a wider variety of video styles?

  10. Hi, vanessa, I have 1200 followers on my instagram page, however, I want to close that page. I have another page. How can I transfer my followers?

  11. This was packed with information! Looking forward to using these tips when doing my channel later this year.

  12. This was packed with information! Looking forward to using these tips when doing my channel later this year.

  13. This was packed with information! Looking forward to using these tips when doing my channel later this year.

  14. This was packed with information! Looking forward to using these tips when doing my channel later this year.

  15. Thank you for always providing quality content and showing us small-tubers how to take action from the ground floor!!

  16. I just found you and am bingeing your videos! Thank you so much for your knowledge, selflessness and confidence which gives others who aspire to be GREAT on this platform permission to shine as well. I requested to join your FB group and hope to get approved! Keep up this amazing work and again, THANK YOU, THANK YOU!

  17. I agree with you in adding steps! I am a very visual person so visuals within a visual definitely help keep me engaged! Thanks for sharing! I will definitely be trying these out for my new channel! 💜

  18. I like structured videos and I follow the same format. I also try to keep videos on the shorter side – under 10 min for me. Cheers!

  19. The advice you give is legit soso good!!! And I was binge watching your videos and I noticed some of this stuff on your channel even before watching this and it’s really effective!!!

  20. Hey Vanessa, I found you via Sunny Lenarduzzi as I am a boss in her YT for bosses course. I simply love your energy and your content.

  21. Vanessa, you are one of the smartest creators. You are paying attention to the needs and requests of people. Because many sees this platform as “YouTube University”, you take this to the next level. Not only you provide extremely useful content, you also support it with notes and additional information that will help people later. You are an incredible educator on YouTube. Thank you for your great job!!!

  22. I've struggled with this on both my channels. On my main channel, when I share life updates or vlogs that's 15 mins or shorter my audience likes it. Yet when I do my educational videos on my business channel, Applied ESL, it seems to work better when they're short and to the point. With my personal channel, Dara K Fulton, it seems like what my audience likes I don't like to do often (ex. Vlogs)…I'm not sure how to balance. Any advice? I like the end screen idea..
    .will try that. Thanks so much ❤

  23. Tips were on point, but it seems like your sacrificing having a fulfilling video for hitting your Analytic goals. You really sped through this video as of it would self destruct if you went over a specific number of minutes.

    I think it's safe to say that people are dropping off your videos that have steps on how to improve their social media accounts because if they knew it al ready, they wouldn't be watching.

    Anywho, great tips nonetheless!!!!

  24. Your tip on getting right to it should be the poster child motto for YouTube love it, that is why I watch all of your videos all the way through.

  25. I have no idea where you came from BUT THANK YOU. I've watched about 15+ of your videos and I think I'm hook. But these tips DO work, I've used a few of your tips. Can't wait to TRY MORE OF YOUR IDEAS and show you the difference in my channel.

  26. Wow! Vanessa, this video is really on point! And You really kept me here till the last second ahahhah I love how You connect with Your audience, it feels like You are sitting right here and talking! Phenomenon! Subscribed and also clicked the bell 😉

  27. I have to come back to watch this video again, because after 3 months on YouTube, I realized how useful and powerful your message are. I am on my way to reach 100 days on Youtube, got 1300 hrs and almost 200 subscriber (follow your lead, organic only). Thanks for all your inspiration and tips!

  28. Live this video. I keep coming back to it every other week, it seems. Listen to it at least 5 times.

    Vanessa, how can I send you a question privately?

  29. What program do you use to edit all your videos?? Do you have any recommendations for learning how to edit videos quickly?

  30. Nice to know I do all of theses already: Short intro, script, time stamp. What I was messing up was the outro by letting them know the video is ending so Ill definitely change that! My problem right now is all of a sudden over the last month my views DROPPED out of no where. Im still gaining subs but views are gone. I even have people commenting when I upload "welcome back I missed you" What? I didnt go anywhere but they havent been seeing my videos?? Frustrating.

  31. You don’t even look like your scripted at all. Where is your camera and script in relationship to where you look?

  32. wow i've been conditioned to think a dedicated end screen is necessary but you're absolutely right! no one sticks around that far when they've already gotten multiple signals the video is ending

  33. I love how animated you are Vanessa and usually watch your videos to the very end. Great tips.

  34. Love the first part about the notifications and subscribe asks! I've always thought that it feels spammy to ask ask so much, yet most advice says to include it in each vid! Thanks Vanessa.

  35. great, practical and easy-to-follow tips. what a refreshing, encouraging find in the midst of soooo much pre-selling on the internet. You actually deliver value before making any pitches. Appreciate you!

  36. I must say you are the best. Teaching myself every night from your video and maintaining a note so that I can implement those key points in my future videos. Btw new subscriber ❤ and already started loving the way you create videos. :*

  37. I"m up to 50% average view time! Thanks to tips from you and other Youtube consultant types- I shortened my opening, less intro and first I say what the video is about and why it will help, then music/brand….views are way up!

  38. Great tips Vanessa and I love your tip on not telling people the video is coming to an end! I'm curious (being a YT novice!) how do you create the links to the next videos if they haven't been created yet?

  39. Hi Vanessa, great content. Just one question, what are your views on having a channel where I am posting videos in english and spanish too? Should I just stick to one language? Thanks!

  40. I love structured videos! I always structure my videos step by step as well. If I'm going to share 7 lessons with my audience, I explicitly say that I'm going to share 7 lessons with them in my intro so they know exactly what to expect.

  41. I find it so annoying when they don't get to the point. My intro is 8 seconds. They can read my background in my bio. I will outline my video. Thanks!!! By the way, you're reaching folks in their 50's too!

  42. I haven't even started my channel, but i totally agree about the intro part.. I always FF if they talk too much in the beginning.

  43. What if you say "Thank you for watching this video" and have viewers subscribe to your channel, is that a not-so-great ending as well?

  44. wow absolutely!!! i didn't know when the video will be end… I will trying to using your trick for my own video…. The great trick that i never seen before from other coaching youtuber….Love it… and love you tooo thank yoo so much Vanessa

  45. Hi V, great videos as always. Which video editing software are you using for the texts you're putting on the videos?

  46. Do you speed your videos up? Or do you really talk that fast in person? I'm wondering if the quick pace helps with engagement.

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