How to Create An Effective B2B Video Script | Umami Marketing

How to Create An Effective B2B Video Script | Umami Marketing


Hi, I’m Victoria Chemko, Founder of Umami
Marketing. Predictions estimate that, by 2021, 82 percent
of all internet traffic will be video. That’s not very far off, so if you haven’t
already incorporated video into your marketing strategy – now is the time. Here are 5 key considerations to help you
get started on your own path to creating stand out video marketing for your B2B business. One: Start with an Introduction
When creating a video, start with a goal. What is it’s purpose? Who is your intended audience? Determine what you’ll be talking about so
that you can create a script that will be easy to digest for the viewer. Create a short video title shot to capture
interest and make sure to set the stage by introducing the topic at hand right off the
bat – a teaser of sorts. This is of course key in dictating whether
or not someone will continue watching. Then you can dive in to your opening and introduce
the topic at hand. Two: Create Subsections or Titles
Just like you should break up your content with subsections in a blog post, do the same
when scripting your video. Make sure to break up your script into sections
to provide smaller chunks of information that are easier for those watching to understand
– I like to keep this to 3-5 sections at most, as otherwise it can be too much for those
watching to digest everything at once. Three: Keep in Mind Video Length
Also, it’s important to keep in mind the length of your video. While there is data to show that very short
videos are great (1 minute or less), if you’re trying to teach something more in-depth, there
is nothing wrong with a video that’s 6 minutes or longer. It’s really key to ensure that you both
are able to express what’s necessary for your video’s goal, but also keep things
punchy and interesting so that you capture interest and also get your message across. Four: Provide Examples and Imagery or Links
To keep things fun and visually interesting for the viewer, plan to provide examples,
imagery and links of what you’re sharing. For whoever is doing your video editing (which
may be yourself to start), try to use a ‘zoom in and zoom out’ technique to capture interest,
and aim to not talk for more than 15-20 seconds without changing the shot in some way. This could mean zooming in or out, adding
in an image, or showing a Title on the screen for the next section you’ll be discussing. Also, keep things entertaining and engaging
with humour, if it feels right for your intended audience. Five: Summarize and Wrap It All Up
Just like any good story or video, you’ll want to make sure that you summarize what
you’ve discussed at the end to repeat what you’ve highlighted and wrap it all up. End on a positive note and engage your viewers
to give them something to look forward to each time. From there, you can include a relevant Call
To Action to provide viewers with a clear next step. To Summarize, When Creating An Effective B2B
Video Script: 1. Start with an Introduction
2. Create Subsections or Titles
3. Keep in Mind Video Length
4. Provide Examples and Imagery or Links
5. Summarize and Wrap It All Up Now that you know more about How to Create
a B2B Video Script, please check out our recent blog posts covering useful Inbound Marketing
tips. If you liked this video, subscribe to the
Umami Marketing YouTube Channel and the monthly Digital Marketing Postcard. I’ll be back again in the new year to answer
more of your questions. See you next month!

Leave a Reply

Your email address will not be published. Required fields are marked *